Prosto Market brings electronics shopping into a Telegram mini app, making product discovery, ordering, and post-purchase actions fast, simple, and mobile-native.
Mobile
0 > 1
Design system
Scope
UX/UI Design, Product Strategy, Design system
Time
Jan 2026 - Feb 2026
0 → 1
commerce mini app launch
3 weeks
delivery
developer-ready
Problem
The main challenge was not solving a deeply broken experience, but building a working product from scratch under tight time constraints. The goal was to design and launch quickly, while keeping the interface simple, clear, and usable within Telegram’s limitations.
Research
Instead of a long research phase, I focused on understanding Telegram mini app patterns and existing commerce flows. The priority was to reuse familiar interaction models, reduce decision-making, and design around Telegram’s UI constraints.
The approach was pragmatic: simplify flows, prioritize core actions, and avoid anything that would slow down development or user understanding.
Home as a fast shopping and order hub
Designed the home screen as the main entry point into the mini app, combining product discovery with quick access to active orders. Users can immediately browse categories, search products, and continue post-purchase actions from the same screen.
Added a dedicated active orders block to surface ongoing deliveries directly on the home page. This allows returning users to instantly check order status and reopen delivery-related actions without going through extra navigation.
Process
While working on Prosto Market, the team and I collaborated closely on a daily basis. The process was highly iterative and fast-paced - closer to a sprint or hackathon than a traditional product cycle. We moved quickly through ideas, tested directions in real time, and refined the product continuously as it evolved.
In such a fast environment, different perspectives naturally came up. When priorities or solutions were unclear, I helped ground decisions through UX logic, business value, and implementation feasibility. This made discussions more objective, helped us align faster, and allowed the product to move forward without losing momentum.
Designed the product page as the main space for choosing and configuring a product before purchase. Instead of pushing all variations into the catalog, key characteristics were moved into the product page, where users can make decisions with more context and less visual overload.
Used familiar gamified mechanics to make the experience more dynamic without distracting from the core commerce flow. The goal was not to overload the product, but to introduce small engagement points that increase activity and strengthen long-term retention.
Each mechanic creates a reason to come back — daily rewards for short cycles, tasks for deeper interaction, and referrals for growth loops.
Each card was designed with a clear hierarchy of content, actions, and states. Whether it shows a product, an order, a category, or a bonus mechanic, the structure stays familiar, which reduces cognitive load and helps users understand the interface faster.
UI kit as a foundation for fast delivery
Built a structured UI kit and design system to support rapid development and ensure consistency across the product. It covered core components, states, and patterns needed for the MVP and future scaling.
The frontend team highlighted the clarity and usability of the system, especially in terms of component structure and consistency. This improved collaboration and reduced back-and-forth during implementation.
