I've been passionate about design since I was 17, my background started in visual work - brand identity, fashion, graphic design, and later running my own brand and creative projects. That experience taught me to see design not only as aesthetics, but as something deeply connected to perception, positioning, and business results.
I didn’t study design formally. Instead, I studied International Relations, which gave me a strong foundation for product work: empathy, communication, structured thinking, and the ability to understand people and explain complex things clearly. Over time, I realized that good design is often less about decoration and more about clarity, trust, and making the right things easier to understand.
I’m also Web3-native and have been deeply involved in the space since 2021. Not just as a designer, but as an active user - exploring products, following ecosystems, trading, using wallets, bridges, DEXs, governance tools, and seeing firsthand where crypto UX still breaks down. That experience shaped a big part of how I think about product design: complex systems don’t have to feel confusing, and advanced products can still be intuitive.
Outside of work, I like things that require consistency and focus. I go to the gym, run, draw, and enjoy activities where progress comes from repetition and attention over time. I think that mindset carries into my work too - refining, simplifying, and pushing things until they feel right.
